As an expert in the hotel industry, you know very well that your work does not begin with the check-in of guests, nor does it end when they return the keys to the front desk. That is why the UPguest team has developed a specialized work process based on our many years of experience in the field of hotel marketing. With its help you will impress your customers at every stage – from the first contact with your brand, during their stay at the hotel, to their departure. We know how to turn your guest into loyal customers!
BEFORE
THE PROCESS OF ATTRACTING CUSTOMERS
The main goal of the first stage is to engage the attention of potential customers, to acquaint them with the facilities and services your hotel offers, and encourage them to make a direct reservation. To achieve all this, we are actively working on building your online presence, your social media presence and optimizing your website. We create targeted ads and email campaigns to help you get more direct bookings.
DURING
HOW TO UPGRADE THE PROCESS DURING THE GUESTS’ STAY AT THE HOTEL
While guests are on your territory, you have the opportunity to impress them so much that they want to tell all their friends about their unique experience. We will help you optimize communication and engage guests in real time, using social media or specially designed games and applications. This will improve their overall experience, and eventually you will get more excellent reviews.
AFTER
HOW TO TURN VISITORS INTO LOYAL CUSTOMERS AND MAKE THEM COME BACK
In the third stage, we encourage hotel visitors to evaluate their stay, and based on the results, we will offer you specific measures for improvement. We create posts on social networks with photos and reviews of satisfied customers to build trust in your brand. In addition, we will help you turn your guests into loyal customers by creating special discounts and offers.
See what the whole process looks like and what steps each stage involves in our interactive schedule:
Building a comprehensive content strategy in different channels to attract and engage more potential customers.
Creating and publishing interesting posts to show the benefits of your hotel and turn users on social networks into guests.
We create targeted and effective advertising campaigns to increase direct bookings.
We use targeted e-mail campaigns with special offers to attract reservations from the existing customer base that you have built.
Our specialists will create a modern look for your website, which will build trust and make it easier for users to choose your hotel.
We use well-established SEO techniques to improve search engine rankings and increase organic traffic to your website.
We take care of the excellent reputation of your hotel by preparing special materials to share all important news, achievements and events in the public space.
We will help you improve the experience of hotel guests, which will help you get excellent reviews and feedback.
We use social networks to interact in real time with your guests. We share content created by guests during their stay.
We create mobile applications and games to increase the satisfaction of your guests’ stay, as well as to promote additional hotel services and activities.
Together we will analyze and improve the methods of communication with customers during their stay to ensure a smooth transition between getting to know your business online and their real experience in the hotel.
We prepare special questionnaires that your guests will receive after leaving the hotel to evaluate their stay and share their impressions of your online presence. We analyze the results and propose measures for improvement.
We create posts with guests-generated content (photos, reviews, etc.), which create more trust among users on social networks and build the “human” face of your hotel.
We encourage guests to leave their reviews and recommendations for their stay, following and responding to their feedback to increase the positive rating of your hotel.
Building a comprehensive content strategy in different channels to attract and engage more potential customers.
Creating and publishing interesting posts to show the benefits of your hotel and turn users on social networks into guests.
Creating and publishing interesting posts to show the benefits of your hotel and turn users on social networks into guests.
We take care of the excellent reputation of your hotel by preparing special materials to share all important news, achievements and events in the public space.
We use well-established SEO techniques to improve search engine rankings and increase organic traffic to your website.
Our specialists will create a modern look for your website, which will build trust and make it easier for users to choose your hotel.
We use targeted e-mail campaigns with special offers to attract reservations from the existing customer base that you have built.
Together we will analyze and improve the methods of communication with customers during their stay to ensure a smooth transition between getting to know your business online and their real experience in the hotel.
We create mobile applications and games to increase the satisfaction of your guests’ stay, as well as to promote additional hotel services and activities.
We use social networks to interact in real time with your guests. We share content created by guests during their stay.
We will help you improve the experience of hotel guests, which will help you get excellent reviews and feedback.
We encourage guests to leave their reviews and recommendations for their stay, following and responding to their feedback to increase the positive rating of your hotel.
We create posts with guests-generated content (photos, reviews, etc.), which create more trust among users on social networks and build the “human” face of your hotel.
We prepare special questionnaires that your guests will receive after leaving the hotel to evaluate their stay and share their impressions of your online presence. We analyze the results and propose measures for improvement.